Let’s welcome the user revolution.
Piper Jaffray & Co. Internet Media and Marketing research team today published an in-depth, comprehensive research report titled, “The User Revolution,” discussing the new advertising ecosystem and the rise of the Internet as a mass medium. In the report, the team outlines its expectations that global online advertising revenue will reach $81.1 billion by 2011, representing a 21 percent compound-annual-growth-rate (2006-2011).
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