Advances in paid search advertising technology is staggering. Real time analytics never tasted so good. Stick that in your billboard advertising and smoke it. Read the release about how TravelClick is utlizing one such neat new advertising technology…
TravelCLICK, Inc., the leading provider of hotel business process management (BPM) solutions, today announced that it is implementing new paid search technology that continuously optimizes key word selection in Internet marketing campaigns for the hotel industry. With real-time management of key words that drive demand to a hotel web site, hotels can receive more, higher qualified traffic and generate greater revenue per campaign. The new solution is part of TravelCLICK’s comprehensive initiative to generate greater, measurable hotel return on investment, with a strong level of control over spending, through its integrated portfolio of Internet marketing services.