AdvertiseChicagoland.com/Blog

Online Advertising May Reach $81.1 Billion by 2011

AdvertiseChicagoland — Fri, 23 Feb 2007 15:47:06 +0000

Let’s welcome the user revolution.

Piper Jaffray & Co. Internet Media and Marketing research team today published an in-depth, comprehensive research report titled, “The User Revolution,” discussing the new advertising ecosystem and the rise of the Internet as a mass medium. In the report, the team outlines its expectations that global online advertising revenue will reach $81.1 billion by 2011, representing a 21 percent compound-annual-growth-rate (2006-2011).

Read the entire release

Technorati Tags: piper jaffray, online advertising, user revolution, marketing research, internet research

Ian Richardson Passes; Grey Poupon Lives On

AdvertiseChicagoland — Fri, 23 Feb 2007 14:50:34 +0000

Technorati Tags: advertising, advertising commercials, best advertising commericals, grey poupon advertising commercial

Chicago PR Firms: Taylor Goes To Porter Novelli

AdvertiseChicagoland — Thu, 22 Feb 2007 22:16:11 +0000

Porter Novelli today announced the appointment of Wendi Taylor Nations to managing director of its Chicago office. Nations, who has more than 20 years of marketing communications experience, brings a diverse background to client work and successful track record for regional growth.

“As the public relations industry continues to evolve, gaining strength and credibility within the marketing communications mix, it is an exciting time to be leading the Chicago office of Porter Novelli,” said Nations. “We have a solid base of diverse clients that continue to grow with new and challenging needs. Our client-centered approach allows us to provide the best talent and expertise needed to help our clients reach their business goals.”

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Technorati Tags: chicago pr, chicago pr firms, chicago public relations, porter novelli

DDB’s Dermody Goes to Competitor Burnett

AdvertiseChicagoland — Thu, 22 Feb 2007 22:12:50 +0000

Pat Dermody, a veteran of advertising agency DDB Chicago, has joined rival Leo Burnett and Arc North America to become executive vice president, director of retail. Dermody had been president of integrated marketing at DDB North America, based in the agency’s Chicago office. At DDB, Dermody led the multichannel retail businesses of clients Safeway, OfficeMax, Midas and LensCrafters.

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Technorati Tags: chicago advertising, chicago advertising agencies, chicago ad agencies, DDB Chicago, Leo Burnett, Art North America

Noble Works on Midwest Airlines

AdvertiseChicagoland — Fri, 16 Feb 2007 16:38:39 +0000

PRNewswire-FirstCall/ – Midwest Airlines today announced it was launching a new advertising campaign, attracting new customers with its unique promise of award-winning service at competitive fares. The new campaign, with its theme of “Simply the best care in the air,” begins February 16.

“Midwest’s growth plans for 2007 create great opportunities to introduce new customers to the airline,” said James J. Reichart, the airline’s director of advertising and brand. “Our new advertising uses iconic images familiar to our current flyers, like our leather seats and our baked-onboard cookies, and packages them in a clean, fresh way that will have consistent impact across all media. This is especially important on the Internet, where more frequent travelers are getting their daily news and information.”

According to Reichart, the campaign includes television and advertising in the airline’s hub markets of Milwaukee and Kansas City, plus radio, outdoor, newspaper and four-color magazine in these and other select markets. Web banner advertising will appear locally, regionally and nationally, including sites like usatoday.com and weather.com. Creative work was done by Noble Chicago, the airline’s general agency. Total advertising spending was not disclosed. Sample ads can be viewed at http://www.midwestbrandidentity.com/newads/.

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Technorati Tags: chicago advertising agencies, chicago advertising, Noble Chicago

Superbowl Ads: Get Your Fill

AdvertiseChicagoland — Mon, 05 Feb 2007 14:15:48 +0000

While I was persoanlly less than impressed with the majority of Superbowl advertising, go to CBS Sportsline here for Superbowl ads, posted after every quarter of the game. The iFilm has an excellent section built here, along with archives from previous years.

And then of course YouTube will have them here.

Technorati Tags: superbowl ads, superbowl advertising, superbowl commercials, chicago advertising

Chicago Ad Agencies: SuperBowl Style

AdvertiseChicagoland — Sat, 03 Feb 2007 15:27:22 +0000

There will be three local chicago advertising agencies in the Superbowl this weekend. DDBWordWide Communications Group, Inc. (Anhueser-Busch & McDonalds), Draft FCB (Taco Bell) and Crammer-Krasselt (CareerBuilder.com). Log on to AdvertiseChicagoland.com during the game and share your thoughts on how the commercials turned out!

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Look no further than AdvertiseChicagoland.com

Technorati Tags: chicago advertising, chicago advertising agencies, DDB WorldWide, Draft FCB, Crammer-Krasselt, Superbowl advertising, super bowl advertising, superbowl commercials, chicago superbowl commercials

Sneak Preview of 2007 SuperBowl Advertising

AdvertiseChicagoland — Fri, 02 Feb 2007 01:53:16 +0000

Rohit Bhargava’s recent post “The 1007 Marketer’s Sneak Preview Guide to SuperBowl Advertising” is definitely worth a look. Bhargava links to several user-generated Superbowl ads and offers some other sneak previews including the one with Kevin Federline. AdAge also has a full list of SuperBowl Ad Buyers that is worth a look.

Some of the videos:

Technorati Tags: nfl, football, superbowl, television, advertising, bears, super-bowl, colts, chicago, indianapolis, kevinfederline, kfed, reggiebush, bud, budweiser, youtube, cgm, wom, marketing

That’s Not Advertising; That’s Desperation

AdvertiseChicagoland — Fri, 26 Jan 2007 21:10:35 +0000

I can’t even make myself blog about it:

Pregnant woman willing to trade personal advertising space for Super Bowl tickets

Imagine, your brand spread across …. excuse me… I just threw up in my mouth a little bit.

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Technorati Tags: chicago advertising, chicago advertising agencies, chicago ad agencies

RSCG signs $150 mil. contract with Circuit City

AdvertiseChicagoland — Fri, 26 Jan 2007 21:07:40 +0000

Euro RSCG/Chicago signed a contract to become the new agency of record for the $150-million Circuit City advertising account. The win is by far the largest since the agency (according to Lewis Lazare) “began the torturous and tortuous effort a couple of years ago to turn around a shop that was all but given up for a goner.”

Technorati Tags: chicago, chicago advertising, advertising agencies chicago, chicago advertising agencies