PRNewswire-FirstCall/ – Midwest Airlines today announced it was launching a new advertising campaign, attracting new customers with its unique promise of award-winning service at competitive fares. The new campaign, with its theme of “Simply the best care in the air,” begins February 16.
“Midwest’s growth plans for 2007 create great opportunities to introduce new customers to the airline,” said James J. Reichart, the airline’s director of advertising and brand. “Our new advertising uses iconic images familiar to our current flyers, like our leather seats and our baked-onboard cookies, and packages them in a clean, fresh way that will have consistent impact across all media. This is especially important on the Internet, where more frequent travelers are getting their daily news and information.”
According to Reichart, the campaign includes television and advertising in the airline’s hub markets of Milwaukee and Kansas City, plus radio, outdoor, newspaper and four-color magazine in these and other select markets. Web banner advertising will appear locally, regionally and nationally, including sites like usatoday.com and weather.com. Creative work was done by Noble Chicago, the airline’s general agency. Total advertising spending was not disclosed. Sample ads can be viewed at http://www.midwestbrandidentity.com/newads/.
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